Research has proved that diverting traffic to different websites based on the user’s device negatively affects the site performance and user experience. In other words, potential customers are going to your competitor just because of your website.
Don’t get left behind with a bad website.
The majority of of website traffic comes from mobile devices and a responsive website will increase interactions and boost your bottom line. You never know where people will need you so don’t make them work for it with an unresponsive website.
Be where your customers need you.
Google strongly prefers and improves the rank of sites that are built to work equally well on all screen sizes. This helps mobile first web design sites get on the front page quicker and stay there due to the increased clicks and activity.
Responsive sites will always outperform on SEO.
Responsive design not only responds to devices, but responds to users as well.